If you’ve ever tried to organize and grow an in-game guild or clan, then you know it’s not an easy task. It requires time, effort, management, and oftentimes some of your own cash to successfully grow a guild. Though, the fruits of this hard work are quite worth it in the end: these communities cultivate friendship and teamwork, which can translate to in-game success and, in the case of GameFi, more moolah.
Now, you might think that a World of Warcraft guild doesn’t have much in common with a GameFi guild, but that’s far from the case. In fact, there are plenty of parallels between conventional guilds and those seen in the world of play-to-earn blockchain games. The concept behind blockchain guilds originated from conventional in-game guilds; therefore, many of the basic ideas regarding how to grow a guild are carried over, including the following objectives:
- Building a supportive community
- Sharing resources and assets
- Providing assistance and insight to new players
- Having a central goal or purpose
- Building processes and staying organized
These are the basic building blocks of a successful guild. While seemingly direct, they can be quite nuanced, and, with the vast amount of competition guilds face, it is important to have a foundational understanding before setting out on your valiant quest. Without further ado, let’s dive in and learn how you can best implement these strategies to bootstrap your guild’s success.
How Do You Grow a Guild?
Cultivate a Community
Ok, this one is a bit of a no-brainer, but don’t skip ahead just yet. Building an engaged community is no easy task, especially with all of the competition that exists and how many options gamers have. So, while many guilds solely aim to stick out with grandiose promises of success, it’s equally, if not more, important to create a place where people want to spend time and feel like they are a part of something bigger than themselves.
This is where community engagement comes into play. Organizing regular events, competitions, and contests can make your guild seem more appealing to outsiders. It also creates a good basis for interaction between members, further helping to foster a sense of community. Your guild needs a place to call home where members can interact with one another and participate in these events. Discord, Telegram, and even Twitter have become popular platforms for guilds to use to build a community and keep members engaged.
Building Assets and Treasury
Another important part of growing your guild is investing in it. GameFi guilds are centered around the play-to-earn concept, which means that members are probably looking for ways to optimize their crypto earnings. One of the best ways to do that is by offering scholars better gear, characters, or other in-game NFT assets.
If your members don’t feel like they’re getting the proper resources, then they may be encouraged to find another guild that can provide more support. That makes it incredibly important to have a continuously growing treasury of assets. Adding more assets to your treasury can be done through collecting or purchasing them. But, where will you get that kind of funding?
You could pull from your savings…but, there’s another way that can help you protect your piggy bank: guild-to-guild lending. Kyoko.finance is a platform that allows guilds to receive unsecured credit loans in order to borrow or buy additional resources. This can be a great way to provide more assets to your members without having to invest a lot of your own money upfront. Why bootstrap when you can supercharge growth?
In addition, if you have a strong reserve of resources for Axie Infinity but want to expand support to another game, say Cryptoblades, Kyoko’s cross-chain asset lending platform will allow you to collateralize cryptocurrency to borrow NFTs across different gamechains. Therefore, your guild can take the tokens from the unsecured credit loan, stake them against in-game NFTs on our cross-chain asset lending platform, and quickly ramp up your support for the new game. It’s that easy.
Educate Your Community
In-game assets are important, but so is educational content. You might be able to provide your members with top-tier items and characters, but if they don’t know how to use them then it won’t be terribly helpful. As your guild grows, so will the amount of experience and expertise you can offer.
Make use of your veteran players and see if they’d be interested in teaching newer players. This can be done through one-on-one training, informative guides, and even grouping or coordinating in-game. Educating your community can help create a better connection between members, and it pays dividends when your members learn how to boost their earnings.
Affirm Your Mission
Every organization needs an objective. Otherwise, its existence would be meaningless. This should be something established early on, so be sure to lay out and share your mission with all guild participants. Whether your objective is simply to educate and assist fellow gamers, or if you plan on building the biggest and most profitable guild out there, make sure your members know the end goal. If you are able to share a riveting story about what makes your guild different and where it is heading, it should be easier to find avid supporters to get behind the mission.
Build Processes and Stay Organized
Monetization adds another layer of complexity to GameFi guilds when compared to conventional in-game guilds. Even if your guild isn’t out to make big bucks, you still need an income stream to sustain it and fuel growth. This is where having processes can help out tremendously.
Establishing processes ensures that you and your members know what to expect and when. Does a member want to borrow another in-game NFT asset? Create a detailed process on how they should request it, and what the trade-off will be. This can be as simple as filling out and submitting a Google Form, or as complex as listing on a guild management platform like BlockchainSpace. You will also want to ensure that the guild stays organized and can track all of its assets easily. So, whether through an excel sheet with wallet addresses or a more intricate platform solution, don’t forget to stay organized!
Growing Your Guild With Kyoko
From the outside, running a guild might seem fun and exciting. However, the reality is that it can be quite similar to a full-time job. It requires dedication, consistency, direction, and solid management. Your members depend on you, so it’s important that they feel supported and comfortable within the guild.
GameFi guilds have just started to explore their potential, and there is plenty of room to grow and flourish. New functionalities and capabilities continue to be developed that provide guilds with more utility and accessibility, which should help foster their growth.
Kyoko.Finance is one of these solutions. The platform offers a range of services for guilds that include guild-to-guild lending and cross-chain NFT asset lending. Kyoko’s solutions provide guilds with new opportunities to expand their treasuries and access to crucial resources. For any and all interested, learn more about Kyoko below.
About Kyoko
Kyoko.Finance is a DAO-to-DAO and cross-chain GameFi NFT lending market for guilds and players. Kyoko’s DAO-to-DAO lending offers liquidity to promote web3 development, while its guild-to-guild lending, P2P NFT lending, and cross-chain asset lending platforms aim to solve the most pressing issues challenging the GameFi market, including the rising cost of entry and siloed in-game assets across different blockchains. Kyoko’s metaverse will also allow Guilds to display their history, progress, and other accomplishments, while players can connect with others in a world that can be built in, developed, and sold off.
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